We have a tried and tested and comprehensive game development process that we follow for our Unity game development projects:
Game Concept Analysis
In this preliminary stage, our team analyzes the core game idea. We analyze the game’s target audience, the genre it belongs to, and the budget that you would require to convert the idea into a game as per the requirement.
Game Design Document
Our game designers create the GDD (Game Design Document), which contains all the basic information about the game, including the core features, the basic mechanics, the storyline and characters, the metrics, and more.
We prototype the basic game mechanics to test the feasibility and iterate the core game idea. The assets are either downloaded from the Unity asset store as a placeholder or obtained from another store, and our developers later integrate them based on the wireframe.
Art Pipeline Set-up
We plan the complete art production, the sprites, the assets, and the animation part. For instance, we determine the priority assets to ensure a smooth workflow.
Technical Design Document
The Technical Design Document is a plan on how the game’s different features are to be created by the programmers. It acts as a guideline for the entire development team and contains information such as the technical specifications, the tools to work with, etc.
This plan has the details of the entire testing process. The testers will indicate how they will do the quality analysis to deliver the product per the client’s requirements.
We create the preliminary look for the game’s characters, props, and environments. The concept art we make at this stage provides the direction for the rest of the art team to aim toward when creating artwork.
The wireframe details the flow of the user within the game based on the intended user behavior. It also has different elements, such as information architecture and other essential components for the UI designers to follow.
Development of Gaming Modules
We develop different game features independently to make progress on each of them. Our team writes scalable and robust code and maintains the code base.
Art Asset Creation and Integration
Our art team creates different art assets, such as characters, props, and environments, and completes the animation and VFX. The team of developers then imports the assets, animation, and effects and optimizes them based on platform specifications, considering things like resolution, format, and compression.
Game Balancing and Level Design
Our game designer balances the game to provide the players with a great user experience that avoids the rise of any dominant player strategy. We also design the different levels in the game, taking into consideration things like progression and difficulty level.
The testers conduct quality analysis on the different game modules that the developers have created. Then, the team ensures all the features are according to the project vision and adhere to the quality standards.
We create the different UI elements based on the wireframe and in adherence to tried and tested UI principles. Our developers also do Static and Dynamic Batching to provide a better user experience that intuitively loads content.
QA and Testing
We conduct a comprehensive testing process that subjects the game to rigorous analysis. All the bugs found are reported to the Unity game developers and made to be fixed as per satisfaction.
We devise the monetization strategy based on the requirements. Our Unity game developers integrate the analytics and IAP IDs per store specifications. We also incorporate the advertisements based on the chosen ad network and supported ad formats.
App Store Submission
Our team submits the game to the Google Playstore and Apple App Store in adherence to their guidelines. In addition, we add descriptions optimized for keywords with high search volume, add screenshots that showcase the game, and more.
Support and Maintenance
We offer support for the game beyond its initial release, finding the bugs and compatibility errors found at later stages to improve the build quality. In addition, per the client’s instructions, we can provide content updates that result in better engagement, retention, and monetization.